About us

The brand bridging the gap between fitness and streetwear. Implementing streetwear features on fitness materials, dropping high quality items at a limited quantity.

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    What does endured mean to us?

    It is having pushed through the struggle and pain to get to the goal you have set. People view it as a bad connotation, we view it as the opposite. Adversity and struggle is good you can not go around it. You must endure it and go through it only then can you say you have endured it and reap the rewards. Enjoy the process and become what you are capable of. ”you must have endured the disciplines pain if you want to be something special” - David Goggins